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EB Words - Social Media Policy

In 2013, Poppy Rose Cleere tweeted about a mass layoff at HMV as it was happening. She felt the public needed to know about the sweeping redundancies given company’s policies demanding silence. But also, as she later tweeted in explanation, “I hoped that today's actions would finally show them the true power and importance of Social Media, and I hope they're finally listening” (Rowley, 2013). Among the barrage of tweets escaping HMV during the embarrassing episode is this one:

From HMV employees, the public heard that HMV was “ruined.” Clearly HMC social media policies had not been clearly articulated or consistently shared at HMV, and the consequences were dire. Because an effective social media policy makes the difference between success and calamity, it’s essential to codify the guidelines for how I and my organization will engage the platforms hosting my professional presence. I will adhere to these policies to the best of my ability in order to build and maintain the professional presence of my brand.

In establishing my social media policies, I have referred largely to Jane Johnston’s identification of 13 thematic commonalities shared across 20 organizations. After applying them to my analysis of the New York Times, the Washington Post, and NPR’s social media policies through a Grounded Theory Approach, I arrived at the following themes for my social media policy:

Values and Public Impact – My mission in publishing content is to connect and inspire - every time I put pen to paper I hope to make the world a little smaller while encouraging individuals to take responsibility for recreating the world more in accordance with their values. My guiding values are listed below, and they inform all of what I do: